AR Based Furniture Placement and Measurement App

Abstract

Traditional furniture shopping, whether in-store or online, presents significant challenges for consumers, as they can't decide how it will look in their space. This research investigates the role of an Augmented Reality furniture placement app as a solution to these types of problems and its impact on consumer purchase. By integrating a virtual, interactive solution into the real-world environment, these applications offer consumers a way to visualise and interact with the listed products. This study used a mixed-methods approach, combining a comprehensive literature review of AR in e-commerce with a quantitative survey of users of prominent AR furniture apps and customer interviews. The research focused on determining the extent to which AR visualisation influences consumers' decision-making, confidence, and overall satisfaction. The research indicates that the use of AR furniture apps significantly increases consumer confidence in product-space compatibility, leading to a notable reduction in perceived purchasing risk. A majority of survey respondents reported that the AR feature was a primary factor in their decision to purchase, and retailers with AR capabilities were realized as more innovative and trustworthy. In conclusion, this paper demonstrates that AR furniture placement technology is not just a marketing gimmick but a transformative tool that addresses core pain points in the industry. Its successful implementation leads to improved consumer experience, higher conversion rates, and lower product returns. This research provides valuable insights for retailers and technology developers seeking to leverage AR to reimagine the future of online and in-store shopping.