JAIN , Monika; YADAV , Mona. The Role of Artificial Intelligence in Revolutionizing Personalization and Customer Engagement. DMPedia Lecture Notes in Computer Science & Engineering, U.P., India, n. IMPACT26, p. 264–273, 2026. DOI: 10.65890/dmp-lncse.IMPACT26.134. Disponível em: https://digitalmanuscriptpedia.com/conferences/index.php/DMP-LNCSE/article/view/134. Acesso em: 20 sep. 2026.